Site Review | Professional Jeweler

October 31, 2001

It's hard to stand out among the thousands of online stores selling jewelry, but manages just fine. The site sells only handcrafted goods, including jewelry, from around the world. Its unique focus makes it a great place for shoppers to find one-of-a-kind jewelry and other unusual gifts.

Shopping at is pleasantly simple. To browse the site, visitors select a main category – the options are accents, rooms, gifts, jewelry, art and kids – and then choose a subcategory. For jewelry shoppers, the choices are women's, men's and sale. Once shoppers choose a sub-category, they are provided with numerous small product images, each with descriptive titles and prices. Shoppers can narrow the selection down by specifying the price range and the country or region the items are from. The individual product pages are packed with great product information, including detailed descriptions and information on where and how the products were made. Shoppers can even click to see larger product pictures and sometimes alternate views.

The jewelry on ranges from elegant to trendy, occasionally verging on the bizarre. Amber necklaces, periwinkle pearl earrings, safety pin bracelets and Byzantine cross necklaces were some of the jewelry items offered. Besides beautiful handcrafted products, the site offers an assortment of interesting content. There's information about upcoming events, in-depth looks at talented artisans, articles about different types of art, trend features and more. Even the help section is overflowing with information. Top that off with live online customer service, a good search engine and great site design, and you have a site shoppers will visit again and again.

- by Julia M. Duncan