Site Review | Professional Jeweler

July 5, 2001

For stores that stock Italian gold jewelry, is a must-see Web site. The site is overflowing with gold jewelry from bangles to anklets to fancy collections and is fully e-commerce enabled. Retailers must register to buy online because the site does not sell to consumers. Only registered members can see the wholesale prices of the jewelry; all others see the suggested retail prices.

Buying from is simple and can be done online, by phone or fax. The Web site offers the company's full inventory accompanied by images and basic details and descriptions. The online showroom is made up of anklets, bangles, chains, charms, earrings, fancy chains, fancy sets, ID bracelets, colored stone jewelry, men's bracelets, men's fancy chains, unisex bracelets, watches, women's bracelets and women's fancy necklaces. Browsing the showroom is easy because all items are listed with a picture; however, some sections seem to go on forever. Retailers can also browse the collection's featured items and specials or search the site for specific products by entering the product name, selecting the category and manufacturer, specifying the price range and selecting how the results are sorted.

The pages for individual items are simple and include basic details about the product, a short description, a larger image – which is not very detailed and sometimes is not of the entire item – and a link to a short printable product description page. Some product pages also include a list of related items, such as a matching bracelet or necklace.

Retailers new to IMD Trading Co. can find plenty of information about the company and its policies on the Web site. The help desk section provides frequently asked questions and information about availability, shipping, pricing, discounts, payment, returns, order tracking and sales tax. To become a member and be able to purchase online, retailers need to print, complete and fax back a sales application. Retailers in California have to fill out a second form as well.

For the most part, the site is simple to use and navigate. It's set up nicely for browsing, and users who don't want to spend the time waiting for the images to load can download a printable version of the catalog. In addition, the site has spot gold prices, links to industry news sites and links to recent mining news articles from a variety of Internet news sources.

- by Julia M. Duncan