Site Review | Professional Jeweler

May 23, 2001

Visitors will find round diamonds, heart-shaped diamonds and all kinds of other diamonds at, a new online diamond network for jewelry industry members. The site offers diamond dealers a place to post inventories where hundreds of industry buyers can view and search for the diamonds they need. is easy to use for searching, buying and adding inventory to the diamond database. Once members log in, they are directed to personalized pages that show how many diamonds they have in GemFind's inventory, how many current diamond requests they have and the total number of diamonds in the GemFind search directory – currently more than 16,000 diamonds. On the same page, members can use the Diamond Quick Finder to locate the diamonds they need. To do a quick search, users select the shape, clarity, color, weight and type of certificate and click on "find." Results are formatted in a table with all the search criteria plus price, percentage off Rapaport and links for more details on each diamond. Results can be sorted by shape, color, clarity, weight or price. The individual diamond pages include all the basic information from the search results page, contact information for the seller and any more information the seller chooses to include about the diamond.

For diamond dealers, adding inventory is as simple as filling out a form with information about each diamond. Diamond information can even be uploaded in Certnet and Rapnet formats. Dealers with clients who are not members of can still use GemFind to show them inventory. Clients can use access codes to view a specific dealer's inventory on Gemfind without paying for membership.

Members of can easily view their own inventories and view and add diamond requests. They can also file grievances, get tech support, change their passwords and update their profiles. No computer or Internet access? No problem. GemFind allows members to fax inventory and requests. Membership is $50 per month for diamond dealers and $20 per month for retailers.

- by Julia M. Duncan