October 5, 1998
Oro Alexander, a diamond and gold jewelry manufacturer in Encino, CA, uses the latest Web technology to enhance its interactive catalog and trade-only shopping site.
There's also a secured area for the trade. On the home page, jewelers click on a button that produces a pop-up registration form. Once registered, users enter the catalog and shopping part of the site, which is handled by ViaWeb, a Yahoo! program that allows companies to build on-line stores. Here they can view the company's products by category or collection, add them to their virtual "shopping carts" and pay for them with credit card in a secured area. Oro Alexander offers a 2% discount on diamond orders and a 1% discount on gold orders placed on-line.
- by Stacey King