Site Review | Professional Jeweler

March 16, 1998
Platinum Guild International

Of the several sites Platinum Guild International has on the Internet, the one hosted by Gemkey ( is probably the most useful to retail jewelers.

The marketing association has essentially placed its Platinum Merchandising and Retail Marketing Workbook on-line for quick and easy reference. The workbook has clickable chapters with detailed information on sales, advertising, training, in-store events and technical information, plus PGI-USA's advertising and retailer support programs. The site is well organized and easy to navigate.

Technically speaking: The site is Java-heavy, so beware if you have an older browser.

Platinum Guild International also has Web sites at, and

- by Stacey King